There will be bread
Having honed his craft in the kitchens of highly regarded London restaurants like The Dairy (Clapham) and St John (Farringdon), Chef Harry returned to the family farm to establish a bakery and feasting offer.
We were inspired by his passion, love of the countryside and a shared interest in foraged ingredients to help Harry’s new venture gain momentum.
A day spent in conversation walking the fields, hedgerows and lesser-known parts of the family farm helped us to understand his aspirations for the new venture. We kept coming back to one core truth. Bread, when at its best, is simple and made of three ingredients; flour, water and a touch of salt. Nothing more, nothing less. Honest, simple and nutritious.
Simplicity became the guiding light and sits at the heart of the tone of voice and visual identity for Shepherds Corner Bakery.
Project deliverables
Brand & Design Strategy, Identity design, Website design & build.